Jeff & Eric Rosenthal the minds behind the It's The Real podcast return to Ebro in the Morning to discuss their latest project, 'The Blog Era'.

Their 10-episode podcast looks back at one of the most unique eras in hip hop culture in which music and celebrity rumor-based podcasts were on the rise, where artists start to use the internet more to promote themselves, and releases, leaks, and exclusive news was founded.

They discuss why they decided to look into this era, how Joe Budden was important to the start of it, why this podcast is unique to others, and also some of the people that created the movement including the founders of NahRight, You Heard That New, MissInfo.tv, and more!

The Blog Era is available now on your favorite podcast platforms.